拉斐尔•卡斯特罗
验证专家 in 设计
设计师
拉斐尔 is a 设计 leader with over 15 years of experience, working in New York for Pentagram, Droga5, 制订, 和日本电通. His 设计 practice is often informed by the most relevant art, 媒体, and tech innovations; his aesthetic is minimalist, 引人入胜的, 和好玩的. 拉斐尔 has 设计 for Fortune 500 brands such as 伊索, Chobani, Diet Coke, J&J, Oral-B和Under Armour. He holds degrees from leading institutions in Europe and the United States.
Portfolio
工作经验
创意总监
玩的人
- 设计用户体验, 品牌设计, 模式, 图标, and typography; led concept ideation; and conducted visual research for clients.
- 研究ed and 设计 visual direction for established brands, including creative messaging, 设计, 观众参与, 和给养.
- Led ideation and execution efforts for social 媒体 campaigns, 游戏, 数字平台, 印刷材料, and products for Fortune 500 companies.
- Defined launch and communication strategies for new products for Fortune 500 companies in the US market.
Associate 创意总监
萨奇 & 纽约盛世长城
- Played a key role in the relaunch of the Oral-B website (oralb.com).
- Provided creative direction and consulted on the direction for images in all markets.
- Created component libraries for all aspects of the relaunch.
艺术总监-设计领导
360i(电通)纽约
- 设计ed and launched an online platform for Toyota's Collaborative Safety 研究 Center (CSRC).
- 设计ed and oversaw the production for the 丰田移动基金会.
- Managed relationships and daily rapport with development and production teams.
有创意的
Droga5纽约
- Contributed to the launch of an 电子商务 platform and social 媒体 visual guidelines for Chobani in the US.
- 设计ed and launched a site campaign for Under Armour.
- Created and launched a campaign for Diet Coke in the US.
高级艺术总监
McGarryBowen，纽约
- Launched a global online advertising campaign for United Airlines.
- Played a key role in creating new business proposals that ultimately helped the agency win two new clients.
- Managed daily work and mentored a team of four writers and 设计ers.
高级艺术总监
制订
- 概念 and 设计 digital campaigns for AT&T, including email marketing, banners, microsites, and social 媒体 platform messages.
- Created digital campaigns for the Pepsi Super Bowl sponsorship event.
- Played a key role in new business development efforts for the agency.
高级艺术总监
Adrenalina (MDC Partners) New York
- Collaborated with a multidisciplinary team and translated creative concepts into digital 媒体.
- 概念, 设计, 执行, and presented projects and played a key role in 设计 services for three new business clients.
- Identified a new market opportunity, developed the launch strategy, 并领导执行一个新的, specialized agency in mobile 媒体 for Hispanic communities.
设计师
纽约第七艺术小组
- Developed material explorations for packaging and collaterals for real estate developers and luxury brands in the US and UAE.
- 设计ed and produced press ads, brand proposals, and high-end brochures.
- 设计ed presentations, website, and point of purchase solutions.
- Worked with clients including The Renwick, Mandarin Oriental, Isla Moda, and The Plaza residences.
艺术总监
SCPF (JWT)巴塞罗那
- Conceptualized ideas and researched visual references for global television and print ad campaigns.
- Participated in projects for Vodafone, Diageo Brands, BMW Auto, and others.
- Assisted with photoshoots to ensure alignment with client and brand needs.
Education
Master of Science Degree in 通信设计
Pratt Institute - New York, NY, United States
Bachelor of Arts Degree in Advertising, Journalism, and Commercial Communication
University of Navarra - Pamplona, Spain
Certifications
Unity3D
PlayCrafting纽约
产品管理
大会
Skills
工具
Adobe CC, Adobe 有创意的 Suite, Adobe In设计, Adobe Illustrator, Figma, Adobe 经验 设计 (XD), Adobe, 草图, 插画家CC, Maxon 电影4 d, Adobe Photoshop, 电影4 d, InVision, Shopify +
语言
c#， html, CSS
行业专业知识
食物 & 饮料、电影 & Television, 奢侈品, 游戏, 市场营销
平台
MacOS, WordPress, 网络flow
其他
电子商务, 网站设计, 响应, 设计系统, 网站, 活动设计, 社交媒体活动, UI组件, 用户的旅行, 用例, 用户界面(UI), 用户体验设计, 产品设计, 插图, 响应式网页设计(RWD), 网络用户体验, 网络 UI, 品牌, 创意方向, 游戏设计, 艺术指导, 排版, 用户体验(UX), 平面设计, 设计方向, 食品技术, 技术设计, 网页设计, 设计, 营销设计, 数字广告设计, 品牌战略, 设计思考, 用户界面设计, 印刷设计, 视觉设计, 手机游戏界面, 三维设计, 网络应用UI, 社交媒体, 网站内容管理系统, 健康, 奢侈品行业, 编辑设计, 交互设计(IxD), 网络研究, 应用程序, 原子设计, CGI, 组件库, 产品样式, 用户体验路线图, 用户故事, 带注释的线框图, 通信设计, Unity3D, Scrum, 敏捷, 球场上甲板, 条式广告, 流行文化, 文化入侵, 写作 & 编辑, 生产, 包装设计, 视觉识别, 手机游戏设计, Visual Component Library (VCL), 供应商选择, 客户管理, 广告活动, 内容策略, 策略, 研究, 证明视频, Squarespace, 移动应用程序, 新业务发展, 微型网站, 《欧博体育app下载》世界500强, 3D, 年度报告, 信息图, 图像修饰, 设计策略, 静物摄影, 印刷生产, 图标设计, 系统, 英翻译, Unity3D人工智能, 市场研究, 市场研究 & Analysis, 视觉研究, 图片, Unity
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