Publication
Timing Is Everything: Choosing the Right Product Launch Strategy
http://zemw3s2.yutb.net/product-managers/product-management-consultant/product-launch-strategy-timing
Elena is available for hire
Hire ElenaElena Grigoras
Verified Expert in Product Management
Product Manager
Location
Madrid, Spain
Toptal Member Since
May 10, 2022
Elena is a success-driven visionary with 12+ years of hands-on IT development and leadership experience. She has managed several large cross-functional teams with ownership across multiple development hubs. She has also managed cutting-edge SaaS platforms, end-to-end BPM applications, process automation tools, and API integrations. Elena possesses a wealth of experience, knowledge, and team-building skills in the vision and execution of IT products and solutions.
Project Highlights
Traduno BPM Application
Led the product development of Traduno for nine years, which resulted in end-to-end integrations of over 1,000 B2B clients, enterprise operations, and a global supply chain of over 8,000 suppliers.
Expertise
Work Experience
Tech and Product Strategy Consultant
2021 - 2022
Odys Global
- Provided expert insights and value-driven advice to best support the accelerated business growth of the company's IT products, digital tools, and eCommerce platforms.
- Defined and implemented a new tech architecture, product roadmap development, end-to-end product life-cycle, along with business reporting metrics.
- Automated the business processes and leveraged the technology to drive and track the business under a rigorous data-driven approach.
- Established business KPIs and provided executive recommendations.
Product Management Executive
2013 - 2021
Travod International
- Managed and collaborated with over a dozen product management teams across 12 geographies: United Kingdom, European Union, Latin America, United States, and Canada.
- Defined and executed the vision, strategy, and development of IT products. Led product discovery and market research activities to articulate the product vision and roadmap to support the required business value.
- Worked with agile product owner artifacts, through development and deployment. Served well-established processes, agile frameworks, methodologies, and SMART KPIs to deliver on the product roadmap.
- Developed strong analysis of the markets, competitors, and customer trends using PEST, SWOT, Porter's Five Forces, growth-share matrix, position mapping, and Gartner Magic Quadrant.
- Facilitated large sets of data, and made data-driven decisions to improve business operations and tech efficiency.
- Translated trends, patterns, and insights into product development opportunities and product value increments using Power BI, Tableau, and Data Studio.
- Initiated and executed intensive, key strategic projects to deliver strong go-to-market strategies and commercial objectives.
- Maximized sales and marketing effectiveness, efficiency, and customer engagement through effective cross-functional collaborations, customer-centric programs, and product training.
- Experienced in P&L management, forecasting, planning, and financial reporting.
Project History
Traduno BPM Application
Led the product development of Traduno for nine years, which resulted in end-to-end integrations of over 1,000 B2B clients, enterprise operations, and a global supply chain of over 8,000 suppliers.
Traduno is a leading management software solution to distribute and process localized content and data in over 100 languages. The platform manages the entire workflow in a single solution, from client requests to quote, order, job, and invoice management to reporting. Extensions for quality management as well as integrations with external platforms, ERPs, and financial accounting tools.
Impro SAGE
Led the product vision and the product design of the Impro SAGE CRM application.
Impro SAGE is an internal application used by Impro Group to consolidate customer relationship information. The company used PIM profiling to automatically track and manage outbound and inbound leads and match customer queries and orders with products from the companies' fulfillment centers or third-party vendors. This allowed us to track product preferences, product queries, order filling, shipping, invoicing, and billing.
Odys eCommerce Platform
Provided expert insights and value-driven advice to support the accelerated business growth of the company's IT products, digital tools, and eCommerce platforms. Developed product roadmap along with business reporting metrics.
Odys Global is the world's leading marketplace for brandable aged domains with built-in SEO. The eCommerce platform allows the entrepreneurs and ventures across the globe to purchase digital assets to kick start their business instantly and buy SEO time.
Other Experience
Education
2020 - 2021
Master's Degree in Executive Master in Marketing & Sales
SDA Bocconi - Italy, Spain
2018 - 2019
Master's Degree in Oxford Executive Diploma in Leadership
Said Business School, Oxford University - Oxford, UK
Skills
Tools
Asana, Jira, Slack, Trello, Confluence, Atlassian, Hotjar, Microsoft Power BI, Google Analytics
Platforms
Zendesk, ProductPlan
Paradigms
Kanban, Agile Product Management, Requirements Analysis, Agile Project Management
Other
Creative Problem Solving, Data-driven Decision-making, Team Leadership, Organizational Change Management (OCM), Change Leadership, Operations & Business Support Systems (OSS/BSS), Business Transformation, Agile Leadership, Strategic Planning & Execution, Product Innovation, Business Intelligence (BI), Data Analytics, Sales Management, Digital Marketing Strategy, Product Management, Pricing Strategy, CRM Design, Marketing Strategy, Go-to-market Strategy, Strategic Marketing, Digital Transformation Program Management, eCommerce UX, eCommerce UI, Digitization, Service-level Agreements (SLA), UI Design, Web Design, Web Development, Customer Success, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Copywriting, Conversion-driven UX, Social Media Marketing (SMM), Loyalty Programs, Scrum Master, Budget Modeling, Project Budget Management, Annual Budgets, Burn-down Charts, UI Development, Business to Business (B2B), Technical Business Analysis, Business Process Analysis, Business Systems Analysis, Certified Business Analysis Professional (CBAP), Business Modeling, Human Resource Management Systems (HRMS), Key Performance Indicators (KPIs), Process Automation, Automation Tools, IT Product Management, Web Product Management, Business to Consumer (B2C), Product Vision, Product Strategy, Product Roadmaps, B2B, Software as a Service (SaaS), Functional Specifications, Quality Assurance (QA), Requirements & Specifications, Product Owner, SaaS, Websites, Web App Development, User Experience (UX), APIs, Predictive Analytics, Amazon Web Services (AWS), DigitalOcean, UX Design, Custom APIs, Heatmaps, QA Automation, QA Testing, Ruby on Rails (RoR), Backlog Management, Backlog Grooming, Feature Prioritization, Node.js, React Redux, Google Kubernetes Engine (GKE), Market Strategy and Research Product Manager, B2C Marketing, Process Innovation, Artificial Intelligence Product Manager, Product Information Management (PIM), Online Auctions, Pricing Models, Dynamic Pricing, Big Data, Mobile eCommerce, eCommerce Design, eCommerce Management, eCommerce Payments, eCommerce Analysis, eCommerce Development, eCommerce Fulfillment, eCommerce Platforms
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